Jan 12 2009
Some thought for food
Walking in to work this morning I was hit by a thought (thankfully, not a car); What if you could program people’s brains to experience things differently?
Now, this isn’t a terribly new idea for me, but it builds on one I had watching the Matrix one time. Joe Pontoliano (Cypher) is meeting with agent smith, and he eats a wonderful looking piece of rare beef and ruminates (as they say) on the virtues of being in the Matrix and having bullshit pumped into his brain, because in the bullshit world, he can eat steak instead of the disgusting cornmeal-in-milk looking garbage they are forced to eat in reality.
This planted a thought (which later assaulted me, this morning) which is this: what if you could, in a manner similar to Strange Days (thought recording), “record” people’s experiences, to a degree, with food. Sure, that kind of mind control would be scary; it would take about 10 minutes before some ne’er do well used it to insinuate advertising in to it, but I’ll stop the tangents and get to the point.
Imagine you are trying to lose weight. The 2 biggest complaints people have about dieting are that they don’t get to eat the things they love, and they aren’t full after eating. Imagine if you could have your salad, or diet bar or whatever, “eat responsibly” as it were, and a harmless “projection” was playing in your mind: You were eating a filet mignon, or a Big Mac, or ANYTHING you would rather be eating, followed by another suggestion when you were done that you were full.
People could walk around for the rest of their lives, feeling like they were eating like kings but really eating healthy. Likewise, water and milk would feel like you were downing Cokes or swilling beer in the middle of the day.
Think about it. And if you patent it, remember who thought it up and send some residuals my way.
